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Attract, Reward, Retain: Retirement and Benefits Strategies for Business Owners

Business & Employer SolutionsOctober 15, 20263 min read

For many business owners, the company is both a livelihood and one of their largest assets. It is also a place where personal and business finances are closely connected. The right retirement plans and benefits can help you save for your own future while attracting, rewarding and retaining the people who help your business grow.

Here is an overview of some of the strategies business owners often consider.

Why benefits matter

In a competitive hiring environment, compensation alone may not be enough. Employees increasingly look at the full package, including retirement plans, insurance and long-term incentives. A thoughtful benefits strategy can help:

Retirement plan options

There is no one-size-fits-all retirement plan. The right choice depends on the size of your business, your budget, your goals and the needs of your employees. Common options include:

Each option has its own contribution limits, eligibility rules and administrative requirements. Reviewing them side by side can help you choose a plan that fits your business today and can adapt as it grows.

Protecting the business: key person coverage

Many businesses depend on a small number of people. If an owner, a top salesperson or a critical manager were suddenly unable to work, the impact on revenue, relationships and operations could be significant.

Key person life insurance is designed to help. The business owns the policy on an essential individual and is the beneficiary. If that person passes away, the proceeds can help cover lost revenue, recruiting costs or debts during a difficult transition.

Rewarding and retaining key employees

Beyond a standard retirement plan, some businesses offer additional benefits to select employees. These strategies, sometimes called "golden handcuffs," are designed to reward key people and give them a reason to stay. Examples include:

These strategies can be tailored to your goals, but they involve tax, legal and accounting considerations that should be reviewed with your professional advisors.

Connecting business and personal planning

For owners, decisions about the business often affect personal financial goals, and the reverse is also true. A retirement plan for the business may be a central part of your own retirement savings. Key person and buy-sell planning may affect your family's financial security. And the eventual transition of the business may be one of the most important financial events of your life.

Looking at these decisions together helps ensure your business strategy and your personal plan support each other.

Getting started

Whether you are establishing your first retirement plan, reviewing an existing one or looking for ways to retain your best people, a thoughtful review can help clarify your options.

If you are a business owner exploring retirement plans or benefits strategies, we would welcome a conversation.

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This material is for general information only and is not intended to provide specific advice or recommendations for any individual. This information is not intended to be a substitute for specific individualized tax or legal advice; please consult a qualified tax or legal professional regarding your situation. All investing involves risk, including possible loss of principal. Nonqualified deferred compensation plans are subject to complex tax rules and the claims of the employer's general creditors. Guarantees for insurance products are based on the claims-paying ability of the issuing insurance company.